It Takes a Tribe

Like any great startup story, Tough Mudder's story is full of twists and turns. But It Takes a Tribe is also a thoughtful argument about what really drives business

Richard Reed, co-founder of Innocent Drinks

Convincing people to spend hours running through the mud is no easy task. Building a business where millions of people pay money to do this would be ridiculous. But Will Dean has done it, and this gripping book reveals what it takes to stand by your values and create an organization that stands for those values

Adam Grant, bestselling author of Originals and co-author of Option B

Will's story - and his races - are proof that the obstacle is always the way

Ryan Holiday, author of The Obstacle is the Way

Will Dean is one of the most important leaders of his generation - boldly pushing back on our digitally obsessed culture to get us out of our comfort zones, into the mud, working as a team and discovering all sorts of potential along the way. It Takes a Tribe is loaded with brilliant stories, lessons and inspiration that will make you want to jump off your couch and go make an impact!

Sarah Robb O'Hagan, founder of Extreme You