The Innovative Design and Unconventional Creative Process of House Industries
For a quarter century, House Industries has carved out an unlikely niche in the design world by cultivating a diverse body of work—from fonts and fashion to ceramics and space technology. House Industries: The Process Is the Inspiration is an illustrative and entertaining journey through the creative process of this renowned design studio. Presented in House’s honest, authentic, and often irreverent style, this beautifully useful 400-page volume offers a novel perspective on the origin of ideas for creative people in any field. Not only does this revealing and visually engaging book contain a collection of helpful lessons, stories, and case studies, but it also shows how to transform obsessive curiosity into personally satisfying and successful work.
“Praise for House Industries: "If there were any place I wish I worked that I don't, it's House. They're artists; their work is extraordinary." —J. J. Abrams "What I love about House Industries is that they search through corners of culture for something valuable that you'd never thought of before, then raise it to a higher artistic level. It's a very difficult thing to do." —Shepard Fairey, artist and skateboarder "[House] makes all the best typefaces." —David Lee Roth "Design is a willingness to surrender to a journey. You often hear about “design driven” companies but most of them that want to license the Eames name are thinking of it as an acquisition for their collection of brands. Every once in a while you encounter a company like House Industries who is willing to go on that journey and grow our brand as well as theirs." —Eames Demetrios”