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About the book
  • Published: 4 December 2014
  • ISBN: 9781448177301
  • Imprint: Ebury Digital
  • Format: EBook
  • Pages: 300

Getting Away With It (Updated Edition)

The Inside Story of Loaded


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The real story of loaded, and one of the biggest publishing phenomenons of the last century

The story of loaded is one of the most remarkable in British publishing history. When it launched in 1994 the men's magazine market was full of snooty and condescending fashion journals. Irreverent, adventurous and above all funny, loaded hit the newsstands like a publishing hurricane. Things would never be the same again. Tim Southwell and his motley colleagues soon found themselves having the time of their lives. They wrote about whatever they wanted - a heady cocktail of football, going on holiday, girls, getting drunk - a shameless 24 hour celebration of life. By the fifth issue loaded circulation hit the 100,000 mark, making them market leaders. The team were as surprised as everyone else - you could have the best fun ever and be successful!

In an intelligent and incisive book, now updated with new material, Tim Southwell traces an incredible story. From the early days of playing golf in the office and fantasising about how great it would be if they really had their own magazine, to the night they won magazine of the year, and finally to the question of whether the dream could last forever...

  • Pub date: 4 December 2014
  • ISBN: 9781448177301
  • Imprint: Ebury Digital
  • Format: EBook
  • Pages: 300

About the Author

Tim Southwell

Tim Southwell didn’t exactly know how to be a journalist so he created his own fanzie, Zine, blogging interviews with Paul Weller, Frank Spencer and Pierre The Surfing Carrot. He worked as a feature writer for Record Mirror, NME and Smash Hits before teaming up with James Brown to help create loaded, which saw him behind the ropes at the Ryder Cup, interviewing the Simpsons, and out of his depth pot-holing with a non-English speaking Romanian. He was Commissioning Editor of the Year in 1997 and was a columnist for Elle. He was Prince of Pontins at Shanklin in 1972.

Since loaded, Tim has launched GolfPunk magazine in the UK, USA, Germany, Singapore and China. He's also found time to be Editor of Sony Magazine and consult for lots of different publications including, most importantly, The Beano. He was also Launch Editor of the national PTA Magazine which just goes to show. Something. Probably.


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