> Skip to content
  • Published: 16 March 2022
  • ISBN: 9781953295736
  • Imprint: BenBella Books
  • Format: Hardback
  • Pages: 256
  • RRP: $44.99

Doing AI

A Business-Centric Examination of AI Culture, Goals, and Values



The possibilities of artificial intelligence (AI) have captured our imaginations—and become a distraction. Businesses are rushing to “do AI,” embracing the oversized narratives that surround them . . . meanwhile losing sight of the original problems they set out to solve.

Why has AI caused businesses to focus on solutions at the expense of problem-solving? And how can we fix it?

Doing AI is an essential handbook for anyone interested in AI, business, and especially the overlap of the two.

Today, discussions about AI focus almost exclusively on its strengths, but almost never on its limitations. Consequently, many professionals believe the hype about artificial minds outpacing human intelligence. Businesses are creating solution-focused strategies where the target of those strategies is ill-conceived. Often absent is sound reasoning for why they should go down this path in the first place.

Doing AI is about what AI is and what it is not, and how to best think about it from a business perspective. In these pages,author Richard Heimann unravels the tricky relationship that exists between problems and solutions, exploring the pitfalls in common approaches to problem-solving and explaining how businesses should rethink their solutions.
This book demystifies artificial intelligence from a business-oriented perspective. Heimann, the inventor and patent owner of AI technology at celebrated cybersecurity company Cybraics, explains what AI is and exposes how previous examinations of it have misdirected the business community. He shares how businesses can stop falling victim to “solution envy” and instead focus on the company’s actual goals. Additionally, he outlines general strategies for identifying problems and effectively solving them.

Doing AI is a must-read for anyone looking for clarity and effective problem-solving, rather than getting sidetracked by a shiny new “solution” that doesn’t actually solve anything.

  • Published: 16 March 2022
  • ISBN: 9781953295736
  • Imprint: BenBella Books
  • Format: Hardback
  • Pages: 256
  • RRP: $44.99

Related titles