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  • Published: 2 February 2021
  • ISBN: 9780262044196
  • Imprint: MIT Press
  • Format: Hardback
  • Pages: 312
  • RRP: $69.99

Data Action

Using Data for Public Good



How to use data as a tool for empowerment rather than oppression.

Big data can be used for good—from tracking disease to exposing human rights violations—and for bad—implementing surveillance and control. Data inevitably represents the ideologies of those who control its use; data analytics and algorithms too often exclude women, the poor, and ethnic groups. In Data Action, Sarah Williams provides a guide for working with data in more ethical and responsible ways. Too often data has been used—and manipulated—to make policy decisions without much stakeholder input. Williams outlines a method that emphasizes collaboration among data scientists, policy experts, data designers, and the public. This approach creates trust and co-ownership in the data by opening the process to those who know the issues best.

  • Published: 2 February 2021
  • ISBN: 9780262044196
  • Imprint: MIT Press
  • Format: Hardback
  • Pages: 312
  • RRP: $69.99

About the author

Sarah Williams

Carol Vorderman was assisted in the writing of this book by Anita Bean BSc, an award-winning nutritionist, magazine columnist and author of 12-top selling books on food and nutrition; Linda Bird, the former Deputy Editor of Zest magazine and Senior Editor of She magazine and a journalist working in health and wellbeing and Sarah Williams, a personal trainer whose clients have included many top celebrities.

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