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The New York Times best-seller on how we really make buying decisions, now in mass market paperback for the first time

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.

These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.


Read this book and take back control of your rational mind.

New Scientist

His arguments are thorough and persuasive. He's an entertaining writer...Lindstrom's fascinating account of brain watching and the results it produced offer a fresh perspective on our decision-making processes, and make rewarding reading not just for marketing professionals, but for anyone interested in the way we behave


Be prepared to have your cherished beliefs overturned.

Spectator Business

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Formats & editions

  • Paperback


    May 1, 2009

    Random House Business

    272 pages

    RRP $24.99

    Online retailers

    • Abbey's Bookshop
    • Angus & Robertson Bookworld
    • Booktopia
    • Boomerang Books
    • Collins Booksellers
    • Dymocks
    • Books Kinokuniya
    • The Nile
    • QBD
    • Readings
    • Robinsons Bookshop

    Find your local bookstore at booksellers.org.au

  • EBook


    July 31, 2012

    Cornerstone Digital

    272 pages

    Online retailers

    • iBooks
    • Amazon Kindle
    • Booktopia
    • eBooks
    • Google Play
    • Kobo

    Find your local bookstore at booksellers.org.au

Also by Martin Lindstrom



Braving The Wilderness
The Power of Moments
Thinking, Fast And Slow
Skin in the Game
How to be Human
The Body Keeps The Score
A New Earth
The Little Book of Lykke: Secrets of the World's Happiest People
The Power Of Your Subconscious Mind
The Power Of Meaning
How Not to F*** Them Up
Smarter Faster Better
The Ten Types of Human
A Field Guide To Lies And Statistics