> Skip to content

Plus Guidelines for Writing Your Own Mission Statement

Ben & Jerry'¬?s has one. So do Tiffany'¬?s and Smucker'¬?s and Microsoft. It doesn'¬?t matter whether you'¬?re a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company'¬?s future and, ultimately, its success. Selected from among America'¬?s most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members.

Formats & editions

  • Trade Paperback

    9781580087612

    May 1, 2007

    Ten Speed Press

    RRP $24.99

    Online retailers

    • Abbey's Bookshop
    • Amazon
    • Angus & Robertson Bookworld
    • Booktopia
    • Boomerang Books
    • Collins Booksellers
    • Dymocks
    • Books Kinokuniya
    • The Nile
    • QBD
    • Readings
    • Robinsons Bookshop
    Or

    Find your local bookstore at booksellers.org.au