Vince Frost is a globally recognized and awarded designer. Having started in graphic design in London in the 1990s, he had achieved a global reputation by his late twenties. He now runs an internationally focused creative ideas business called The Frost* Collective from Sydney, Australia. He has been an international ambassador for the design industry and the subject of a retrospective exhibition at the Sydney Opera House, and has art directed and designed notable books and magazines and worked with leading arts and cultural organisations, governments and blue-chip businesses to help them bring visionary ideas to life. After forging a career out of designing success, he has come to believe design is fundamental to every aspect of life. If harnessed properly, it has the power to positively transform not just business, but the way we live. It can maximize your potential and help you be the best you can be.