If you’ve been on social media lately, or turned on your TV, you may have noticed there are a lot of dumb ideas floating around out there.
The paperback edition of the New York Times bestseller by Scott Adams, the world-famous comic strip artist (Dilbert), who recognized Donald Trump’s powers of persuasion before nearly anyone else. This fascinating book can teach anyone the techniques of master persuaders—for good or for ill.
Scott Adams has probably failed at more things than anyone you've ever met. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world's most famous comic strips, in just a few years?