Simplicity

Author: Bono Edward De

From confusing manuals to uninterpretable jargon and bureaucratic red-tape, modern life can be highly complicated and frustrating. For many of us it is almost impossible to make sense of.

In Simplicity, lateral-thinking guru Edward de Bono shows us how to bring clarity into our increasingly complicated lives. Through his ten rules of simplicity, he encourages us to be creative and break down the complex into manageable and recognisable parts. By making the complicated simple, you will free up time, reduce stress and make better decisions.

Also by Edward De Bono

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Book Cover:  Six Thinking Hats: Popular Penguins
Edward de Bono's Six Thinking Hats is the groundbreaking psychology manual that has inspired organisations and individuals all over the world. De Bono's innovative guide divides the process of thinking into six parts, symbolized by the six hats, and shows how the hats can dramatically transform the effectiveness of meetings and discussions. This is a book to open your mind, unleash your creativity...
Edward de Bono's Six Thinking Hats is the groundbreaking psychology manual that has inspired organisations and individuals all over the world. De Bono's innovative guide divides the process of thinking...
Published: 01/09/2008
Format: Paperback
ISBN: 9780141037554
RRP: $9.95
Book Cover:  Six Thinking Hats
The internationally bestselling guide to better thinking used by tens of thousands of people – fully revised and updated.

The need for the Six Hats is based on an understanding of how the brain chemicals change with the mode of thinking. Using this method one major corporation reduced the time taken for multinational project discussions from thirty days to just two days.

The internationally bestselling guide to better thinking used by tens of thousands of people – fully revised and updated.

The need for the Six Hats is based on an understanding of how the brain chemicals...

Published: 24/05/2001
Format: Paperback
ISBN: 9780140296662
RRP: $22.95
Book Cover:  Teach Your Child How to Think
By Bono Edward De

The greatest gift we can give our children is the ability to think for themselves.

Edward de Bono, the lateral-thinking pioneer, shows in a simple and practical way how any parent can develop the thinking skills of their children. This is not about winning arguments, learning facts or articulation, but about constructive thinking, making the right choices and decisions, planning and creativity.

This...

The greatest gift we can give our children is the ability to think for themselves.

Edward de Bono, the lateral-thinking pioneer, shows in a simple and practical way how any parent can develop the thinking...

Published: 08/02/2010
Format: Paperback
ISBN: 9780141033075
RRP: $24.95
Book Cover:  Teach Yourself to Think
By Bono Edward De

Our happiness and success depend on clear thinking. But too many of us are compromised by confusion, trying to do too much at once, and not knowing what to do next.

In Teach Yourself to Think, Edward de Bono shows that good thinking depends on a simple five-stage process that anyone can learn. It will enable you to assess your goals, sort available information, identify the available choices, make...

Our happiness and success depend on clear thinking. But too many of us are compromised by confusion, trying to do too much at once, and not knowing what to do next.

In Teach Yourself to Think, Edward de...

Published: 08/02/2010
Format: Paperback
ISBN: 9780141033105
RRP: $24.95
Book Cover:  How to be More Interesting
By Bono Edward De

People spend vast amounts of money, time and energy to achieve and maintain beauty, and yet despite its undisputed  importance few of us devote similar efforts to be interesting. It is often thought that intelligence, beauty and confidence make you more interesting. This is not true. Being interesting is actually a state of mind.

In How to be More Interesting, lateral-thinking guru Edward de Bono...

People spend vast amounts of money, time and energy to achieve and maintain beauty, and yet despite its undisputed  importance few of us devote similar efforts to be interesting. It is often thought...

Published: 08/02/2010
Format: Paperback
ISBN: 9780141040868
RRP: $24.95
Book Cover:  I am Right, You are Wrong
By Bono Edward De

Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. Ultimately, there must be a winner and a loser.

In I Am Right, You Are Wrong, lateral-thinking guru Edward de Bono challenges this 'rock logic' of rigid categories and point-scoring arguments which is both destructive and...

Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. Ultimately, there must...

Published: 08/02/2010
Format: Paperback
ISBN: 9780141040875
RRP: $24.95
Book Cover:  Lateral Thinking
By Bono Edward De

In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations – but we are at a loss when this approach fails.  Lateral thinking is all about freeing up your imagination.

Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in...

In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations – but we are at a loss when this approach fails.  Lateral...

Published: 08/02/2010
Format: Paperback
ISBN: 9780141033082
RRP: $24.95
Book Cover:  Edward De Bono's Thinking Course (new edition): Powerful tools to
Little attention is paid to the skill of thinking. There is a belief that information and intelligence are enough. Intelligence is like the horsepower of a car but thinking is the skill with which the car is driven. There are some highly intelligent people who are poor thinkers and some less intelligent people, who are better at thinking.

In this practical book, Edward de Bono lays out some simple...

Little attention is paid to the skill of thinking. There is a belief that information and intelligence are enough. Intelligence is like the horsepower of a car but thinking is the skill with which the...
Published: 14/03/2007
Format: Paperback
ISBN: 9781406612028
RRP: $24.95
Published:08/02/2010
Format:Paperback, 320 pages
RRP:$24.95
ISBN-13:9780141033099
ISBN-10:0141033096
Publisher:Penguin UK

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21 May 2012
2012 Australian Book Industry Awards (ABIAs) - winners

The Australian Book Industry Awards were held in Sydney on Friday night. It was a great night for Penguin with our books taking the top honors in four book categories including the prestigious Book of the Year. Congratulations also to Peg McColl, Kate McCormack and the rights team who won the International (Rights) Award for the second year running for Paul French's book Midnight in Peking. United Book Distributors were again named Distributor of the Year.

Illustrated Book of the Year

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