Whatever You Think Think the Opposite

Author: Paul Arden

Price: $19.95
$19.95
SKU: 9780141025711
This book is the advanced level of my first one.

It looks at life the wrong way.

It shows how risk is your security in life.

And why unreason is better than reason.

It's about having the confidence to roll the dice.

An inspired follow-up to his bestselling It's Not How Good You Are, It's How Good You Want to Be, Paul Arden's iconic guide to self-improvement using art, innovation, philosophy and brilliantly bad advice to show the benefits of making wrong decisions.

Price: $19.95

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Book Cover:  It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes...

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible...

Published: 15/05/2003
Format: Paperback
ISBN: 9780714843377
RRP: $12.95
Published:03/04/2006
Format:Paperback, 160 pages
RRP:$19.95
price:AUD $19.95
ISBN-13:9780141025711
ISBN-10:0141025719
Publisher:Penguin UK

News

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10 Jul 2014
National Biography Award shortlist announced
The State Library of NSW has announced the shortlist for the National Biography Award, which recognises ‘the continuing importance and value of life writing’. Congratulations to Gideon HaighThe winner will be announced on 4 August at an event at the State Library of NSW, which coincides with the beginning of the library’s Biography Week. Read more about the prize and Biography Week events here.

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