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Following the appointment of Dan Ruffino to the role of Penguin Group Digital Director based in New York, Penguin Asia Pacific CEO Gabrielle Coyne has announced that Sally Bateman will become Penguin Australiaâ€™s new Marketing and Publicity Director effective 1 September this year.
Sally joined Penguin in 1998 and since then has become a crucial part of Penguinâ€™s marketing and publicity strategy. Currently General Manager, Marketing and Publicity, Sally and Dan have worked closely since 2003 when Dan joined the marketing team as Director. Together they have become a formidable force in the design, strategy and execution of Penguinâ€™s marketing in Australia.
More recently, Sally has lead Penguinâ€™s direct to consumer strategy ensuring that activities in this area have both lead the market and enhanced and complemented the traditional marketing and publicity approach.
â€œI am delighted that such an able, loyal and dedicated person as Sally is now going to lead the team and our efforts while also making a valuable contribution to the overall business as it evolves and changes at such a rapid and exciting rate,â€ said CEO Gabrielle Coyne.
Sally Bateman said â€œI am thrilled at the opportunity to lead the talented marketing & publicity team. I look forward to continuing to work closely with my colleagues across Penguin and with the media, booksellers, our authors, illustrators and agents.â€
For more information please contact:
Publicity Manager, Penguin Australia
Ph 03 9811 2512, email: firstname.lastname@example.org
29th June 2010: Penguin announced today the appointment of Dan Ruffino as Group Digital Director, with responsibility for Penguinâ€™s digital strategy across the globe. He will start on 1st September and be based in New York, reporting to Penguin Chairman and CEO John Makinson.
In his new role, Dan will work with colleagues around the world with a focus on digital publishing and new digital revenue opportunities; direct to consumer communication and business intelligence; and global partnerships.
Dan Ruffino is currently Penguin Australiaâ€™s Marketing and Publicity Director. He has been with Penguin for almost ten years and, during this time, has been instrumental in establishing Penguin Australiaâ€™s leading online strategy. Prior to joining Penguin, he spent ten years at Pan Macmillan where he held a number of roles in sales, publicity and consumer marketing. He has also spent time working in the music industry.
John Makinson said: â€œI am thrilled that Dan is taking on this important role. He is a hugely talented marketing professional who has spent the last six years thinking about ways to make our content more enticing to the consumer. He has all the right qualifications and qualities for the job, but, above all, he has the enthusiasm and creative energy to ensure that Penguin continues to lead the way in digital innovation.â€
Dan Ruffino said: â€œIâ€™m excited about this opportunity and am looking forward to working closely with the very talented editorial and digital teams across Penguin. Having seen first hand the benefits and rewards that come from working creatively and collaboratively with colleagues around the world, Iâ€™m confident we can accelerate and capitalise on our digital publishing and direct-to-consumer offerings.â€
For more information:
Rebecca Sinclair, Communications Director
+44 207 010 4279
Publisher of the Year 2010
Distributor of the Year 2010, sponsored by VISTA Computer Systems
United Book Distributors
Illustrated Book of the Year 2010
Stephanie Alexanderâ€™s Kitchen Garden Companion, written by Stephanie Alexander.
Thai Street Food, written by David Thompson.
Book of the Year for Younger Children (age range 0 to 8 years) 2010
Running with the Horses, written & illustrated by Alison Lester.
The Terrible Plop, written by Ursula Dubosarsky & illustrated by Andrew Joyner.
General Fiction Book of the Year 2010
The Cattlemanâ€™s Daughter, written by Rachael Treasure.
For more information about the 2010 ABIA awards please visit publishers.asn.au