Close

Paul Arden (Author)

About

Paul Arden, author of the international bestseller It's Not How Good You Are, It's How Good You Want to Be, is a former executive creative director at Saatchi and Saatchi and a legend of British advertising. He now owns a photographic gallery.

By this author

Book Cover: Whatever You Think Think the Opposite
Whatever You Think Think the Opposite
By Paul Arden
This book is the advanced level of my first one.

It looks at life the wrong way.

It shows how risk is your security in life.

And why unreason is better than reason.

It's about having the confidence to roll the dice.

An inspired follow-up to his bestselling It's Not How Good You Are, It's How Good You Want to Be , Paul Arden's iconic guide to self-improvement using art, innovation, philosophy and brilliantly...

This book is the advanced level of my first one.

It looks at life the wrong way.

It shows how risk is your security in life.

And why unreason is better than reason.

It's about having the confidence to...

Read more
Published: 03/04/2006
Format: Paperback
ISBN: 9780141025711
RRP: $19.95
About
Books by Paul Arden

News

{ view all }
21 May 2012
2012 Australian Book Industry Awards (ABIAs) - winners

The Australian Book Industry Awards were held in Sydney on Friday night. It was a great night for Penguin with our books taking the top honors in four book categories including the prestigious Book of the Year. Congratulations also to Peg McColl, Kate McCormack and the rights team who won the International (Rights) Award for the second year running for Paul French's book Midnight in Peking. United Book Distributors were again named Distributor of the Year.

Illustrated Book of the Year

Read more

Social Feed

{ }

Penguin TV

{ }

Pictures

{ }