Penguin Books Australia

DK unveils revolutionary interactive reading experience built with Apple’s innovative iBooks

DK today announced the publication of four revolutionary illustrated multimedia books using Apple's innovative iBooks, available now on the iBookstore. Heralding a new standard of illustrated eBooks, the four titles - My First ABC, Dinosaurs & Prehistoric Life, DK Natural History: Insects and DK Natural History: Mammals-Carnivores -combine video, sound, 3-D models, galleries and animations for the first time in a digital book form. These new DK books are based on titles that have sold over one million copies in more than 20 languages. A fifth title, Baking, will be launched in February with more to follow in the coming months.

Created by a team of DK award-winning editors and designers, information on the screen springs to life to bring fresh insight and excitement to a whole range of subjects and interests that encourage learning in the home.
Features include:

• A 3-D model of a velociraptor skeleton
• An animation showing the step-by-step formation of a fossil
• A movie of a tiger hunting and a brown bear catching salmon
• Microscopic images of insects’ eyes and wings
• The sound of a Madagascan hissing cockroach

John Duhigg, Deputy CEO of DK, said: “Today represents a giant leap for how illustrated books will work in the digital world. The experience these new iBooks provide is thoroughly immersive and will encourage all those with a natural curiosity to get excited about the world around them in a bold new way. This is a significant moment for illustrated content and, particularly for DK who has always been at the forefront of digital innovation. Imaginative use of technology, design and editorial is at the heart of everything that DK does so we’re thrilled to be a part of this exciting launch”

John Duhigg, Deputy CEO of DK, is available for comment. For more information please contact, Rachel Kempster at DK US on 0011-1-646-674-4051.