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Book Cover: Advertising Outdoors: Watch this Space!
Advertising Outdoors: Watch this Space!
By David Bernstein

An in-depth study of outdoor advertising since the early 19th-century.

An in-depth study of outdoor advertising since the early 19th-century.

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Published: 31/01/2004
Format: Paperback
ISBN: 9780714843865
RRP: $49.95
Book Cover: Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
By Bruce Philp

Consumer Republic's  message begins with this single, inarguable truth: brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. And we consumers have the power to make it worthless. 

Consumer Republic's  message begins with this single, inarguable truth: brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation...

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Published: 28/02/2011
Format: Paperback
ISBN: 9781921640940
RRP: $32.95

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21 May 2012
2012 Australian Book Industry Awards (ABIAs) - winners

The Australian Book Industry Awards were held in Sydney on Friday night. It was a great night for Penguin with our books taking the top honors in four book categories including the prestigious Book of the Year. Congratulations also to Peg McColl, Kate McCormack and the rights team who won the International (Rights) Award for the second year running for Paul French's book Midnight in Peking. United Book Distributors were again named Distributor of the Year.

Illustrated Book of the Year

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