Penguin Books Australia

Memes are 'viruses of the mind'-symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like 'Where's the beef?' or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. The Complete Idiot's Guide to Memes explains how memes work, how...

Increasingly, sign language is becoming essential for parents to understand the wants and needs of their babies - and to help increase verbal development as the infants grow. More than a way to bridge the gap between the gurgling stage and the time when babies are actually able to talk, baby sign language has become a national phenomenon.