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Book Cover: Penguin Reference Library: Penguin Dictionary of Marketing
Penguin Reference Library: Penguin Dictionary of Marketing
By Phil Harris

Marketing is a ubiquitous part of modern life.   From the food we ear to the way we work, and from how we travel to the ways we socialize and relax, marketing often affects and reflects the choices we make.   The Penguin Dictionary of Marketing is a brand-new, comprehensive guide to the subject.   Written by leading marketer and academic Professor Phil Harris, this is an essential...

Marketing is a ubiquitous part of modern life.   From the food we ear to the way we work, and from how we travel to the ways we socialize and relax, marketing often affects and reflects the choices...

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Published: 10/02/2009
Format: Paperback
ISBN: 9780140515183
RRP: $26.95

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21 May 2012
2012 Australian Book Industry Awards (ABIAs) - winners

The Australian Book Industry Awards were held in Sydney on Friday night. It was a great night for Penguin with our books taking the top honors in four book categories including the prestigious Book of the Year. Congratulations also to Peg McColl, Kate McCormack and the rights team who won the International (Rights) Award for the second year running for Paul French's book Midnight in Peking. United Book Distributors were again named Distributor of the Year.

Illustrated Book of the Year

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