Penguin Books Australia

Sensational books like Freakonomics  have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them?

Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently...

'A brilliant book . . . a must-read'
TECK-HUA HO, HAAS SCHOOL OF BUSINESS, BERKELEY

'Any smart business needs a 'moneylab' of its own'
ORI BRAFMAN, AUTHOR OF SWAY AND CLICK

Sensational books like Freakonomics have shown how human behaviour follows predictable patterns.  But how do you take these ideas and apply them to your business?  How do you make money from them?

The third title in UQP's highly acclaimed Creative Economy + Innovation Culture series