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Book Cover: Social Media Marketing: Promoting Your Company Through Viral Marketing
Social Media Marketing: Promoting Your Company Through Viral Marketing
By Liana Evans

How marketers can capitalize on the explosion in social media by getting to know their customers more intimately than ever before!

How marketers can capitalize on the explosion in social media by getting to know their customers more intimately than ever before!

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Published: 18/08/2010
Format: Paperback
ISBN: 9780789742841
RRP: $24.95
Book Cover: Brilliant PR: Create A PR sensation, whatever your budget, whatever yourbudget, whatever your business
Brilliant PR: Create A PR sensation, whatever your budget, whatever yourbudget, whatever your business
By Cathy Bussey

The start-to-finish, low-cost, do-it-yourself guide to great public relations for every entrepreneur, non-profit, and individual.

The start-to-finish, low-cost, do-it-yourself guide to great public relations for every entrepreneur, non-profit, and individual.

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Published: 21/07/2011
Format: Paperback
ISBN: 9780273746584
RRP: $24.95
Book Cover: 100 Great PR Ideas From Leading Companies Around the World
100 Great PR Ideas From Leading Companies Around the World
By Jim Blythe

Ideas to inspire anyone to develop better PR and promotion campaigns.

Ideas to inspire anyone to develop better PR and promotion campaigns.

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Published: 03/02/2010
Format: Paperback
ISBN: 9780462099491
RRP: $19.95

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Subject

  • (-) Economics, finance, business & management
    • (-) Business & management
      • (-) Sales & marketing
        • (-) Public relations

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21 May 2012
2012 Australian Book Industry Awards (ABIAs) - winners

The Australian Book Industry Awards were held in Sydney on Friday night. It was a great night for Penguin with our books taking the top honors in four book categories including the prestigious Book of the Year. Congratulations also to Peg McColl, Kate McCormack and the rights team who won the International (Rights) Award for the second year running for Paul French's book Midnight in Peking. United Book Distributors were again named Distributor of the Year.

Illustrated Book of the Year

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