Sales & marketing

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Book Cover:  FAQs on Marketing
By Philip Kotler

FAQs on Marketing distills the essence of Philip Kotler's decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: 

FAQs on Marketing distills the essence of Philip Kotler's decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over...

Published: 17/09/2010
Format: Paperback
ISBN: 9781905736492
RRP: $19.95
Book Cover: The Complete Idiot's Guide to Twitter Marketing
By Brett Petersel & Esther Schindler

The Complete Idiot's Guide to Twitter Marketing

Blends an understanding of Twitter's powerful tools with marketing savvy. Covers new features such as the increasing importance of search engine optimization. Cash in on the Twitter Trend to reach more customers.

The Complete Idiot's Guide to Twitter Marketing

Blends an understanding of Twitter's powerful tools with marketing savvy. Covers new features such as the increasing importance of search engine optimization...
Published: 01/07/2012
Format: Paperback
ISBN: 9781615641574
RRP: $19.95
Book Cover: The Complete Idiot's Guide to Social Media Marketing
By Jennifer Abernethy

Unlike websites that function as billboards to promote products or services, social media open up dynamic opportunities for businesses to interact and connect on a personal level with their target markets. Both large and small businesses are increasingly using social media to gain new insight into their customers and to better target their products and services.

Unlike websites that function as billboards to promote products or services, social media open up dynamic opportunities for businesses to interact and connect on a personal level with their target markets...

Published: 25/05/2010
Format: Paperback
ISBN: 9781592579891
RRP: $24.95
Book Cover: The Complete Idiot's Guide to Sellling Your Crafts
By Michaels Chris Franchetti

Find profitable new outlets for selling your crafts.

Selling crafts online is a successful trend, but this book explores so many other avenues for casual and active indie crafters, and teaches them how to work more efficiently, manage inventory, and find and utilize all outlets for selling their work. Clear, concise instructions on every aspect of selling crafts-from flea markets to websites- including:...

Find profitable new outlets for selling your crafts.

Selling crafts online is a successful trend, but this book explores so many other avenues for casual and active indie crafters, and teaches them how...

Published: 11/08/2010
Format: Paperback
ISBN: 9781592579914
RRP: $19.95
Book Cover:  Marketing: Complete Idiots Guide
By Sarah White
In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing , author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby...
In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing , author Sarah...
Published: 01/01/2004
Format: Paperback
ISBN: 9781592571352
RRP: $27.95
Book Cover: The Loyalty Leap: Turning Customer Information into Customer Intimacy
By Bryan Pearson

Technology has made it easy for marketers to collect customer data – and even easier to misuse it with irrelevant, ill-advised or even creepy marketing tactics. So how did LoyaltyOne CEO Bryan Pearson convince 99.99% of his ten million customers to willingly share their personal information?

In The Loyalty Leap , Pearson illuminates the best practices for responsibly selecting, collecting and...

Technology has made it easy for marketers to collect customer data – and even easier to misuse it with irrelevant, ill-advised or even creepy marketing tactics. So how did LoyaltyOne CEO Bryan Pearson...

Published: 25/07/2012
Format: Paperback
ISBN: 9781591844914
RRP: $29.99
Book Cover: The Sales Gurus: Lessons from the Best Sales Books of All Time
By Andrew Clancy

FROM THE INTRODUCTION

The sales department of any organization is the engine that drives the business forward.  It moves at a frenetic pace and relies on the interaction of each of its parts to deliver the necessary solutions to prospects and customers alike.  And as with an engine, when something is wrong, it's obvious to everyone and there's a true sense of urgency to return to peak performance...

FROM THE INTRODUCTION

The sales department of any organization is the engine that drives the business forward.  It moves at a frenetic pace and relies on the interaction of each of its parts to deliver...

Published: 07/10/2010
Format: Hardback
ISBN: 9781591843382
RRP: $32.95
Book Cover:  Sell Yourself First: The Most Critical Element in Every Sales Effort
By Thomas A Freese

Today more than ever, the biggest thing that separates you from your competitors is you .

According to Thomas A. Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors.

Today more than ever, the biggest thing that separates you from your competitors is you .

According to Thomas A. Freese, whose Question-Based Selling system has been adopted and implemented by thousands...

Published: 21/04/2011
Format: Hardback
ISBN: 9781591843658
RRP: $29.95
Book Cover:  Snap Selling: Speed Up Sales and Win More Business With Today's FrazzledCustomers
By Jill Konrath

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant...

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or...

Published: 11/08/2010
Format: Hardback
ISBN: 9781591843306
RRP: $29.95
Book Cover:  Customer Service: New Rules for a Social Media World
By Peter Shankman

How to use social and viral technologies to supercharge customer service - and avoid disasters along the way.

How to use social and viral technologies to supercharge customer service - and avoid disasters along the way.

Published: 24/03/2011
Format: Paperback
ISBN: 9780789747099
RRP: $19.95
Book Cover:  Social Media Marketing: Promoting Your Company Through Viral Marketing
By Liana Evans

How marketers can capitalize on the explosion in social media by getting to know their customers more intimately than ever before!

How marketers can capitalize on the explosion in social media by getting to know their customers more intimately than ever before!

Published: 18/08/2010
Format: Paperback
ISBN: 9780789742841
RRP: $24.95
Book Cover:  Blogging to Drive Business
By Eric Butow & Rebecca Bollwitt

The no-nonsense, how-to guide to creating blogs that build business and drive profits - with coverage of the newest Web 3.0 technologies!

The no-nonsense, how-to guide to creating blogs that build business and drive profits - with coverage of the newest Web 3.0 technologies!

Published: 27/01/2010
Format: Paperback
ISBN: 9780789742568
RRP: $24.95
Book Cover:  Advertising Outdoors: Watch this Space!
By David Bernstein

An in-depth study of outdoor advertising since the early 19th-century.

An in-depth study of outdoor advertising since the early 19th-century.

Published: 31/01/2004
Format: Paperback
ISBN: 9780714843865
RRP: $49.95
Book Cover:  Create Your Own Blog: 6 Easy Projects to Start Blogging Like a Pro
By Tris Hussey
Buy this book, read it, follow its step-by-step instructions - and have a killer blog the very same night! Step-by-step blogging projects cover six of the most common types of blogs: personal blogs, business blogs, blogs for podcasting, video, artists' portfolios, and 'lifestreaming' Includes easy primers on blog technology, culture, writing, promotion, and much more By one of North America's...
Buy this book, read it, follow its step-by-step instructions - and have a killer blog the very same night! Step-by-step blogging projects cover six of the most common types of blogs: personal blogs...
Published: 19/01/2010
Format: Paperback
ISBN: 9780672330650
RRP: $24.95
Book Cover:  100 Great Marketing Ideas From Leading Companies Around the World
By Jim Blythe

Ideas to inspire anyone to develop better marketing campaigns.

Ideas to inspire anyone to develop better marketing campaigns.

Published: 03/02/2010
Format: Paperback
ISBN: 9780462099422
RRP: $19.95
Book Cover: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
By Dan Roam

ANY PROBLEM CAM BE MADE CLEARER WITH A PICTURE, AND ANY PICTURE, AND ANY PICTURE CAN BE MADE USING THE SAME SIMPLE SET OF TOOLS AND RULES.

When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights.   Problem solved, and the picture...

ANY PROBLEM CAM BE MADE CLEARER WITH A PICTURE, AND ANY PICTURE, AND ANY PICTURE CAN BE MADE USING THE SAME SIMPLE SET OF TOOLS AND RULES.

When Herb Kelleher was brainstorming about how to beat the traditional...

Published: 04/08/2009
Format: Hardback
ISBN: 9780462099477
RRP: $24.95
Book Cover:  Neuro Web Design: What Makes Them Click?
By Susan M Weinschenk

What makes them click? The only book that examines nonconscious forces behind user action on the Web.

What makes them click? The only book that examines nonconscious forces behind user action on the Web.

Published: 04/02/2009
Format: Paperback
ISBN: 9780321603609
RRP: $29.95
Book Cover:  Online Community Handbook: Building Your Business and Brand on the Web
By Anna Buss & Nancy Strauss

The go-to guide for everything related to building, growing, and maintaing an online community to boost a business or brand.

The go-to guide for everything related to building, growing, and maintaing an online community to boost a business or brand.

Published: 07/04/2009
Format: Paperback
ISBN: 9780321605887
RRP: $39.95
Book Cover: The Designful Company: How to build a culture of nonstop innovation
By Marty Neumeier

This is the third branding book from Marty Neumeier, bestselling author of ZAG and The Brand Gap. In The Designful Company , Marty explores design and explains how to use design to transform a business, a brand, and the way a company operates.

If innovation drives differentiation, what drives innovation? The answer, hidden in plain sight, is design. Design contains the skills to identify possible futures...

This is the third branding book from Marty Neumeier, bestselling author of ZAG and The Brand Gap. In The Designful Company , Marty explores design and explains how to use design to transform a business...

Published: 13/02/2009
Format: Paperback
ISBN: 9780321580061
RRP: $29.95
Book Cover:  Do Good Design: How Designers Can Save the World
By David Berman

Great design can be an agent of social change. The environmental crisis is the greatest issue of today, and according to author David Berman, consumerism is its largest cause ... often fuelled by convincing graphic and product design intended to invent 'needs'. Alternatively, creative professionals can use their skills to help spread messages and ideas the World really needs to hear, doing good by...

Great design can be an agent of social change. The environmental crisis is the greatest issue of today, and according to author David Berman, consumerism is its largest cause ... often fuelled by convincing...

Published: 13/02/2009
Format: Paperback
ISBN: 9780321573209
RRP: $24.95

News

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21 May 2012
2012 Australian Book Industry Awards (ABIAs) - winners

The Australian Book Industry Awards were held in Sydney on Friday night. It was a great night for Penguin with our books taking the top honors in four book categories including the prestigious Book of the Year. Congratulations also to Peg McColl, Kate McCormack and the rights team who won the International (Rights) Award for the second year running for Paul French's book Midnight in Peking. United Book Distributors were again named Distributor of the Year.

Illustrated Book of the Year

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