Penguin Books Australia

FAQs on Marketing distills the essence of Philip Kotler's decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: 

The Complete Idiot's Guide to Twitter Marketing

Unlike websites that function as billboards to promote products or services, social media open up dynamic opportunities for businesses to interact and connect on a personal level with their target markets. Both large and small businesses are increasingly using social media to gain new insight into their customers and to better target their products and services.

Find profitable new outlets for selling your crafts.

Selling crafts online is a successful trend, but this book explores so many other avenues for casual and active indie crafters, and teaches them how to work more efficiently, manage inventory, and find and utilize all outlets for selling their work. Clear, concise instructions on every aspect of selling crafts-from flea markets to websites- including:...

Technology has made it easy for marketers to collect customer data – and even easier to misuse it with irrelevant, ill-advised or even creepy marketing tactics. So how did LoyaltyOne CEO Bryan Pearson convince 99.99% of his ten million customers to willingly share their personal information?

In The Loyalty Leap , Pearson illuminates the best practices for responsibly selecting, collecting and...

FROM THE INTRODUCTION

The sales department of any organization is the engine that drives the business forward.  It moves at a frenetic pace and relies on the interaction of each of its parts to deliver the necessary solutions to prospects and customers alike.  And as with an engine, when something is wrong, it's obvious to everyone and there's a true sense of urgency to return to peak performance...

Today more than ever, the biggest thing that separates you from your competitors is you .

According to Thomas A. Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors.

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant...

How to use social and viral technologies to supercharge customer service - and avoid disasters along the way.

How marketers can capitalize on the explosion in social media by getting to know their customers more intimately than ever before!

The no-nonsense, how-to guide to creating blogs that build business and drive profits - with coverage of the newest Web 3.0 technologies!

An in-depth study of outdoor advertising since the early 19th-century.

Ideas to inspire anyone to develop better marketing campaigns.

ANY PROBLEM CAM BE MADE CLEARER WITH A PICTURE, AND ANY PICTURE, AND ANY PICTURE CAN BE MADE USING THE SAME SIMPLE SET OF TOOLS AND RULES.

When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights.   Problem solved, and the picture...

What makes them click? The only book that examines nonconscious forces behind user action on the Web.

The go-to guide for everything related to building, growing, and maintaing an online community to boost a business or brand.

This is the third branding book from Marty Neumeier, bestselling author of ZAG and The Brand Gap. In The Designful Company , Marty explores design and explains how to use design to transform a business, a brand, and the way a company operates.

If innovation drives differentiation, what drives innovation? The answer, hidden in plain sight, is design. Design contains the skills to identify possible futures...

Great design can be an agent of social change. The environmental crisis is the greatest issue of today, and according to author David Berman, consumerism is its largest cause ... often fuelled by convincing graphic and product design intended to invent 'needs'. Alternatively, creative professionals can use their skills to help spread messages and ideas the World really needs to hear, doing good by...