Penguin Books Australia

How entrepreneurs find the next big thing-and make it huge.

The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game-but how can you tell a smart bet from a stupid gamble?

'I wanted to provide hard-core information to hard-core people who want to kick ass, and I wanted it in something you can hold in your hands-a book.
Why? Because a book boots up faster than a blog and is not dependent on Internet connectivity, battery life, or the ineptness of HTML printing.'

'If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book.'  Randy Komisar, founding director of TiVo

Most new businesses fail. But many of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way...

'Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons'
Jeff Randall, Sky News presenter and Daily Telegraph columnist

Running your own business is nowhere near as tough as you might think. So what are you waiting for?

Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at £120 million...

The bestselling startup toolkit for entrepreneurs -- now fully updated, and more valuable than ever!

The indispensible handbook that every project manager needs, Brilliant Checklists for Project Managers is packed with hundreds of easy to follow, detailed lists that tell you everything you need to know, everything you need to think about, and everything you need to do to when managing any project. 

The fast, focussed guidance in this practical and user-friendly book covers all aspects of project...

'This son of Oklahoma . . . went on to create the engine that changed the world' Dan Ackroyd

What's it like to start a revolution?
How do you build the biggest tech company in the world?
And why do you walk away from it all?

'Life's a pitch - and then you buy'
Billy Mays, the Infomercial King

What do the best rug seller in Marrakesh, the king of the US cable channels and the guru of the Japanese life insurance industry have in common? What makes the difference between an ordinary salesperson and the top 'gunslingers'?

If you're looking to start your own business, then make sure you have a copy of The Financial Times Guide to Business Start Up 2011 on your shelf.  Annually updated, it is the most up-to-date resource and reference for guide anybody serious about making their business a successful one.

This is the essential, most authoritative and credible small business and start-up guide covering everything...

Achieve entrpreneurial success and discover how to survive the emotional roller coaster journey of starting a business.