Penguin Books Australia

People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents.  Prada and other luxury stores stock a few obscenely expensive items - just to make the rest of their inventory seem like a bargain.  Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the 'same'? The answer...

In The Breakthrough Company , Keith McFarland pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor.

Get ahead of the competition with some expert planning.

As any business manager knows, success doesn't just happen. It takes hard work and planning to get the desired results. Strategic planning is the discipline that helps businesses build on their present success by analyzing all the factors that can impact the future and take measures to anticipate them. The Complete Idiot's Guide(r) to Strategic...

The right way to start a business.

This book includes all the invaluable information from The Complete Idiot's Guide(r) to Business Plans, Second Edition , but adds a content-rich CD-ROM, featuring more than 90 time-saving planning tools, business forms, and financial worksheets to help entrepreneurs prepare, write, and make the most of their business plans.

'The Mesh is reshaping how we go to market, who we partner with, and how we invite participation an engage new customers . . . If you embrace the Mesh you'll discover how your business can inspire customers in a world where access trumps ownership.'  - LISA GANSKY

A legend of the car industry reveals the philosophy that's starting to turn General Motors around

Thousands of business books are published every year— Here are the best of the best

After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today's busy readers.

'Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader in this space.'
-Tony Robbins, world-renowned speaker and entrepreneur

Amber Mac wants to be your friend.

She may be a tech-savvy webpreneur, the popular host of TV shows and video podcasts, and...

Mind Maps for Business is the very first and only book on mind mapping that has been written by Tony Buzan specifically for a business audience. No matter how big or small the business you work in; no matter if you're an employer or an employee; no matter what your role is, you'll find the benefits of using mind maps to help you think, organise, plan and control are vast:

Rachael Bermingham is a savvy entrepreneur.  She has a natural ability for building multimillion dollar companies using astute business strategies, cost-effective marketing tactics, clever time management and smart goal setting strategies.  And she does it all from home while raising her three young sons.

  'Ideas are easy. Implementation is hard. This book helps you with the hard part'
Guy Kawasaki, former chief evangelist of Apple and author of The Art of the Start
 
Edison said that genius is 1% inspiration, 99% perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. While most books tell you how to release...

It isn't enough to figure out which candidates are competent.  If talent spotters want to create a great organization, they must aim higher.  They need to find people with breakthrough potential

Sports coaches are constantly looking for that 'impact player' who will transform an average team into championship contenders. Venture capitalists are hunting for the entrepreneurs who will create...

Boardrooms are adapting to a new and brutal reality; there is no such thing as an offline business. And if you don't embrace digital, you'll be out of business altogether.

Blockbuster, AOL, Yahoo and Borders were all unstoppable, but they didn't see the new economic order coming. Google, Facebook, Groupon and Twitter barely existed at the turn of the millennium, but are now rocketing ahead.

Apple is the world's most iconic company. It creates products that people fall in love with - and then markets them with spectacular success.

Ken Segall has been behind much of that marketing for many years. He created the 'i', encouraged us to 'Think Different', and in the process played a key role in Apple's resurrection

The world power structure is about to have a vacancy. At the top.

The United States is in financial crisis and can't hold onto the reins of the G-20. But China has no interest in international leadership, Europe is trying to save the euro, and emerging powers like Brazil and India are focused on domestic development. No government has the time, resources or political capital needed to take an international...

Why has Amazon been so successful?
How did it reinvent an entire industry?
What will it do next?

Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. As that button on every page says: 'Buy now with one click'.

The inspiring story and guide to becoming successful by one of the world's leading restauranteurs – now in paperback.

Discover the 'growth barriers' that are holding your business back, so you can double sales and profits in two years -- or less!

This is the ultimate insider's tale of how international finance really operates .

 This controversial first person account details the ins and outs of global finance.  Over 20 years the author has enjoyed privileged access to many of the world's top players in money. In this book he reveals the schemes and techniques they use to conjure up enormous sums of money, whilst explaining how international...