Penguin Books Australia

Communicate with clarity and power in any situation -- and get what you want, at work, and at home.

'Peter Frederick is a black belt in persuasive writing.'
Andy Hasoon, Entrepreneur and CEO of Milamber

Struggling to draft an application that stands out from the rest?
Need to boost your business pitch but not sure how?
Can't quite figure out what your reader really wants to hear?

Whatever the situation, if you want great results from your writing, you need to get persuasive.

Business writing has changed

E-mail and web writing has made the language of business more direct and less stuffy. The best business writing is pithy, opinionated and brimming with personality.

A concise and pithy reference guide that gives busy decision makers everything they need to know about management communications to get the right results for their business

This book provides you with all the powerful, practical and accessible guidance you need to transform the effectiveness of communication within your business.

It will show you how to:

The ability to persuade, influence and convince is a vital skill for success in work and life.  However, most of us have little idea how to argue well. Indeed, arguing is still seen by many as something to be avoided at all costs, and mostly it's done really badly – or not at all. Yet it's possibly the most powerful and yet most neglected asset you could have. 

Discover the art of arguing...

This book shows readers how to step up their people skills and improve working relationships to deliver the business results they want.

Quite simply, this book will help you make more money , improve your customer relationships and save you a significant amount of time . Even better, it shows you how to do this using three ingredients you already have at your fingertips:

Make Your Database Your Goldmine is a practical how-to guide packed with...

Want to be more memorable and persuasive?

Whether you're talking to a client, writing an email or just entertaining over the dinner table, you have to know and practice essential techniques for getting your message across.

Debbie is a bestselling author, columnist, media commentator and one of the most successful, sought-after speakers at business conferences around the world.

With 101 Quick Tips:...

What are the duties of the chairman, secretary and treasurer?
How do you organise an agenda?
What is a point of order?
What are the rules of voting?
How do you deal with amendments?
When can you go into committee?

These and many other questions are answered in this dependable guide, now fully...

Being brilliant at networking is the essential skill for personal and career success. The second edition of this book shows you how.

We are all made up of seven essential personality traits. Some of us have more of one trait than another - it's the unique mix that makes us who we are. Understanding our unique mix and how to best to use it is the key to success in work and life. Personality  shows you exactly how. You'll find out what your strengths and weaknesses are, how to overcome your shortcomings and propel yourself...

Discover how to make outstanding presentations from actual examples, presented by the world's #1 presentation coach!